How Rajasthan Royals used social media to increase engagement for IPL


IPL’s (Indian Premier League) Cricket Team, Rajasthan Royals is winning the battle of digitalization on digital channels. Every IPL team’s aim is to gain social media popularity, revenues from social media and social media engagement.

But why only Rajasthan Royals has successfully achieved their social media goals? What is their approach? Let’s discuss –

Rajasthan Royals has taken on a remarkable online entertainment way to deal with keeping fans drawn in and engaged. They chose to scale back from the cutout approach and locked on to sentimentality, patterns and cricket legends to welcome more noteworthy commitment. This strategy has acquired the IPL crew the most elevated Facebook collaboration pace of any games group on the planet. It got 35.2 million online entertainment commitments and 870 million+ impressions, as well as natural inclusion from other news and cricket sites.

Rajasthan Royals understand the importance of fan support in increasing income because they have a dedicated fanbase. They opted to push the envelope on direct athlete-fan relationships on social media in 2020 to assist the club and players with fostering their overall impact while additionally supporting their partners with more digital activation.

In the context of fan engagement, Greenfly’s image support stage has helped the group in changing 40 cricket players into their best image communicators and driving triple-digit upgrades in advanced fan commitment across various virtual entertainment organizations. The Rajasthan Royals made a whole new level of fan contribution by furnishing players with a straightforward means to catch and submit digital media alongside their unique individual stories about their ‘new ordinary’ living in the competition.

In IPL 2021 season, the Rajasthan Royals needed to express farewell to player Ben Stokes due to injury. At the point when the remainder of the group said goodbye to him, they permitted the crowd into the crude force of the occasion.

On YouTube alone, a goodbye video of Ben Stokes got 2.4 million perspectives and a great many great wishes from admirers.

The RR crew made energy via virtual entertainment stages all through the last season, from profound farewell messages among players when the IPL was cancelled mid-season to banners displaying viral stories as Rahul Dravid’s ‘Indiranagar ka Gunda’ business.

In 2021, RRs had the best worldwide Facebook cooperation rate among sports groups and the second most noteworthy among IPL groups.

The Jaipur-based group has begun planning about increasing its fan commitment in IPL 2022.

Rajasthan Royals are right at the highest point of the focuses table with regards to Indian Premier League groups speaking with their allies via web-based entertainment and sharing fascinating substance for their adherents to appreciate.

Indeed, even the best of the best can commit errors, and the OGs had one of those moments in February when their new social media engagement methodology flopped awfully and became the basis of hundreds of memes from across the country.

The Royals posted a WhatsApp number from their Twitter handle trying to discuss straightforwardly with fans, encouraging devotees to answer by composing “Hi” in the chatbox. The goal was to direct the client through an arrangement of inquiries. The people who will accurately predict the most games will procure match-day shirts.

While the mission prevailed for a couple of individuals who tweeted their conversations with “the group,” most of the fans who answered their tweets were disappointed and irritated that the automated method didn’t work for them.

Rajasthan Royals’ Facebook action is great, to a limited extent in light of the fact that its followers are very dynamic on the page. The group has worked really hard at keeping the page’s allies intrigued, however, there is space for development. Rajasthan Royals’ virtual entertainment staff could be more imaginative as far as adding variety to their postings and making their material sharper. Making an intensive substance map for the page may be a smart move.

RR’s social media group’s Twitter movement was adjusted, however, it didn’t involve every one of the viewpoints in its tweets and replies. It passed up including the Twitter usernames of the group’s fundamental players in its tweets, which would have enormously helped its span. By not posting anywhere close to anything somewhere in the range of 6 and 9 a.m., the group likewise missed out on the dialogues that went place during that time.

Rajasthan Royals has improved on YouTube more than numerous other IPL clubs, however, there is still a lot to be wanted. The group needs to make their movies more appealing to increment association. The way that two of the best five recordings are from 2010 when Yusuf Pathan was with RR, and none of the current season’s players, makes sense of the shortage of invigorating video material. The group should think about the idea of video content and how to showcase it more. Sharing recordings on Facebook, in the event that not on Twitter, is one choice.

Rajasthan Royal’s social media efforts on Facebook, Twitter, and YouTube were for the most part sure.

Rajasthan Royals (RR), an Indian Premier League (IPL) franchise, overhauled its social media staff in March. The news comes on the heels of Sanju Samson criticising his franchise’s social media crew for sending out an offensive tweet.

RR issued a statement on Twitter, stating, “In light of today’s events, we will be making adjustments to our approach and staff on social media.”

“Ahead of the first game, everything is in place within the team as the guys prepare for SRH. In due course, management will review our whole digital strategy and establish a new team.”

“We understand that it is IPL season, and fans want the account to give updates on a frequent basis.” We’ll come up with interim remedies.


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