Author: Aditya Shaw

  • How Rajasthan Royals used social media to increase engagement for IPL

    How Rajasthan Royals used social media to increase engagement for IPL

    IPL’s (Indian Premier League) Cricket Team, Rajasthan Royals is winning the battle of digitalization on digital channels. Every IPL team’s aim is to gain social media popularity, revenues from social media and social media engagement. But why only Rajasthan Royals has successfully achieved their social media goals? What is their approach? Let’s discuss – Rajasthan […]

  • How Social Media is helping Humanitarian Efforts in Russia vs Ukraine War 

    How Social Media is helping Humanitarian Efforts in Russia vs Ukraine War 

    What is War?  Destruction, Disaster, Violence, or the Conflict between the two groups of people, countries, companies, rivals etc The answer is No. War is such pain that is only felt, observed and experienced by the people involved.   The world has witnessed the deadliest wars from prerecorded history to the 21st century. Wars like World […]

  • Twitter War – Wasim Jaffer Vs Michael Vaughan

    Twitter War – Wasim Jaffer Vs Michael Vaughan

    There is no war in the world better than a War of Words.  We have seen the greatest rivalries like India vs Pakistan, Messi vs Ronaldo, Adidas vs Nike etc.  But there is a rivalry on Twitter between Wasim Jaffer (Ex-Indian Opening Batter) and Michael Vaughan (Ex-England Skipper) that has become one of the most […]