Category: Case Study

  • DREAM BIG, DREAM11

    DREAM BIG, DREAM11

    INTRODUCTION Fantasy Sports drives most young sports lovers today insane. In fantasy sports, sports lovers not only have to enjoy a game as spectators, but they can also form an imaginary team (made up of real players) of their own choice and earn rewards when that imaginary team performs well.  Thanks to the mobile and […]

  • Twitter War – Wasim Jaffer Vs Michael Vaughan

    Twitter War – Wasim Jaffer Vs Michael Vaughan

    There is no war in the world better than a War of Words.  We have seen the greatest rivalries like India vs Pakistan, Messi vs Ronaldo, Adidas vs Nike etc.  But there is a rivalry on Twitter between Wasim Jaffer (Ex-Indian Opening Batter) and Michael Vaughan (Ex-England Skipper) that has become one of the most […]

  • How did Marvel Studios use Social Media for its success?

    How did Marvel Studios use Social Media for its success?

    This week has been one of the most historic weeks with the release of the most awaited film Avengers: Endgame, the final chapter of the saga that preceded it. It’s a superhero film based on the Marvel Comics produced by Marvel Studios. It has become one of the fastest movies to enter in the Rs.100 crore club […]

  • Social Marketing : Companies raising the rainbow flag for LGBTQ+ community.

    Social Marketing : Companies raising the rainbow flag for LGBTQ+ community.

    Marketing has the power to educate and influence the people. Companies have realized the power which they possess to help eliminate the stigma which is held against the LGBT community in India. Globalization may have paved its way into our country back in 1990’s, significant developments in many areas were seen since then, however the […]

  • LATE NIGHT DATE BETWEEN TWITTER AND NASA

    LATE NIGHT DATE BETWEEN TWITTER AND NASA

    It is said that late night conversation is always the best, it makes you learn a lot about people. While many are streaming online games, some prefer watching shows, where as some have heart to heart love conversation with their loved ones. A similar kind of conversation followed between Twitter and NASA. It was actually […]